Using Video in Real Estate Marketing

Recently I met with a Division President for a local building company and we began to discuss marketing. He asked me what I thought about social media marketing. I told him that it really depends on your customer and what social media platforms they use. I do think interacting on social media is a good way to bring awareness to your product or brand, however, if budgets are tight, the smart use of your dollars is to go to sites that most people visit when shopping for new homes.

One piece of advice I did give him was that he should be using videos in his marketing. Real Estate is a great visual category and as they say, a picture is worth a thousand words!

But don't just take my word for it, let's use some stats to prove our point. According to a WordStream Article (you can read the full article here)

• 1/3 of online activity is spent watching video

• The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women.

• Over half of video content is viewed on mobile

• Marketers who use video grow revenue 49% faster than non-video users.

• 64% of consumers make a purchase after watching branded social videos (via tubularinsights.)

• Having a video on a landing page makes it 53% more likely to show up on page 1 of the search engine results page (SERP).

• Video drives a 157% increase in organic traffic from SERPs.

So you’re probably wondering, “Kristy if all those are true, why are you still writing blog posts?” Good question! I’m creating my strategy and researching what attachments I’ll need, look for videos starting in January!

In the meantime, you can check out HubSpot’s article on video in real estate marketing here. Great tips for videos with company’s/agents as well as product focused ones.

If you would like to discuss your company’s marketing strategy, including how to utilize social media and how you can incorporate video, please reach out. Would love to connect with you!