FROM INSIGHT TO IMPACT
At Yule Group, we specialize in translating consumer insight into action—for developers, builders, and landowners across the Carolinas. Our work drives smarter planning, stronger connections, and measurable growth.
Helping Real Estate Teams turn Strategy into Results.
Need to better connect with your customer?
WE KNOW YOUR CUSTOMER AND HOW TO CONNECT WITH THEM
We have over 20 years of experience...
Leading
Marketing Teams
Driving
Innovative Strategies
Developing
A Track Record in Sales
Resulting in Repeat Industry Accolades
RISING TO THE CHALLENGE
The market is always evolving. So are we.
Researching, analyzing, and predicting consumer behavior takes experience and agility. At Yule Group, we thrive on complexity and change—because clarity and strategy are where we do our best work.
KRISTY YULE, Founder and Lead Strategist
With over 20 years of experience in real estate and marketing, Kristy leads every project with insight, intention, and follow-through. She’s known for transforming big ideas into executable strategies—and ensuring nothing falls through the cracks.
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A trusted partner to both builders and municipalities, Kristy brings a rare blend of strategic thinking and hands-on execution. Her approach is rooted in consumer understanding, with a focus on turning insight into impact—from concept to completion.
Yule Group is a consulting firm specializing in market strategy, builder selection, feasibility analysis, and brand positioning. We work with clients to define the right product, align it with the right audience, and bring it to market with clarity and confidence.
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When needed, we assemble a team of trusted creative professionals—writers, designers, video producers, and digital experts—to execute targeted campaigns or solve specific challenges. Every solution is crafted to deliver what matters most: real, measurable growth.
We’ve achieved a proven track record of improved performance for our clients
through a relentless focus on 2 key drivers.
1
CONSUMER
INSIGHT
2
CONSUMER
CONNECTION
Connect with the
Customer
Know the Consumer
SERVICES WE OFFER
Feasibility Studies
Make smart decisions before breaking ground.
We deliver comprehensive feasibility studies to help developers, builders, and investors evaluate whether a project will meet market needs and financial expectations.
Our studies include:
Market Demand & Pricing – Projected absorption, price strategy, and sales or lease-up pacing
Site & Location Analysis – Opportunities, risks and strategic positioning
Competitive Landscape – Insights on nearby communities, product trends, and buyer/renter preferences
Product & Target Consumer Recommendations – Ideal mix, square footage, features, and amenities
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Result: Actionable insights to reduce risk and position your project for long-term success.
Market Studies
Ground your vision in data.
Our market studies offer a deep understanding of who your customers are, what they want, and how your project fits into the current and future landscape.
We provide:
Demographic & Economic Insights – Trends in population, income and employment
Competitive Analysis – Inventory pricing, absorption and positioning
Target Buyer/Renter Profiles – Demand drivers and lifestyle preferences
Product & Pricing Strategy – Unit mix and pricing aligned with consumer needs
Supply & Demand Forecasting – Market gaps, pipeline inventory, and absorption trends
We specialize in: New homes, build-to-rent, apartments and senior living communities.
Strategic Planning & Fractional CMO Services
High-level marketing leadership—when and where you need it.
For clients who need a seasoned strategist but not a full-time CMO, we offer on-demand planning, execution, and oversight to keep your brand sharp and your marketing working.
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Services include:
Consumer Research – Personas, trends and actionable insights
Brand Positioning & Marketing Strategy– Define your story and where it fits in the market
Website Optimization – Align content, user experience, and conversion goals
Content & Search Marketing – Build visibility through SEO, social, and targeted campaigns
Video & Media Strategy – Leverage storytelling to build emotional connections
Sales Enablement & Online Sales Counselor Support – Improve engagement and lead conversion
Performance Tracking – Metrics, dashboards, and continuous improvement
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Outcome: A lean, effective marketing strategy built for growth—without the overhead.
Builder Selection & Evaluation
Choose the right partner to bring your project to life.
We guide developers and landowners through a thoughtful, competitive process to identify and select the best builder for their vision and goals.
Our process includes:
Builder Discovery: Identify and vet qualified candidates from our trusted network
RFP Development & Management: Align scope, schedule, and expectations across all bids
Bid Review & Evaluation: Analyze proposals based on value, process, and fit
Interviews and Site Visits: Facilitate direct evaluation of builder approach and workmanship
​Final Selection Support: Ensure alignment between project intent and execution capability
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We help you confidently choose a builder who delivers—on time, on budget, and in alignment with your vision.
BRANDS THAT HAVE TRUSTED OUR PROCESS
From Concept to Completion, Trusted Across the Industry
TESTIMONIALS
“Real strategy begins with knowing who you serve - and what they value.”
Kristy Yule