CONNECT WITH YOUR CUSTOMERS TO GROW!

Yule Group is a consulting group for real estate development in the Carolinas,

specializing in utilizing consumer insights to help brands better connect with their customers and increase sales.

We Are Masters in Turning Consumer Insight

into Better Experiences for Your Customer

Need to better connect with your customer?

SCHEDULE A STRATEGY SESSION

WE KNOW YOUR CUSTOMER AND HOW TO CONNECT WITH THEM

We have over 20 years of experience...

Leading

Marketing Teams

Driving

Innovative Strategies

Developing

A Track Record in Sales

Resulting in Repeat Industry Accolades

ABOUT

RISING UP TO THE CHALLENGE

Researching, analyzing and predicting the consumer is a challenging job

in this quickly changing industry, but we love a challenge!

To solve and manage specific marketing tasks, we utilize an awesome team of

creative and communications specialists on an as-needed basis, covering copy, design,

video, SEO, and social media. The team of seasoned experts are chosen specifically

to support our ultimate goal — revenue growth.

KRISTY YULE, Founder and Lead Strategist

Kristy is the founder and lead strategist at Yule Group, bringing over 20 years of experience in the real estate industry. As a seasoned strategic marketer, she is known for her ability to seamlessly execute effective strategies. Kristy has a unique talent for not only visualizing big-picture goals but also breaking them down into actionable steps to ensure success. Her commitment to taking ownership of each project, from conception to completion, is admired by clients and peers alike.

Driven by a deep understanding of consumer behavior, Kristy uses data-driven insights to create connections between brands and their audiences, leading to tangible growth in sales and brand equity. Her passion lies in identifying key consumer insights and developing tailored strategies that resonate with target audiences, consistently delivering proven results.

Yule Group is a consultancy specializing in brand management, positioning, strategic planning, and feasibility analysis. With a strong focus on problem-solving and delivering measurable financial success, Yule Group thrives on innovation, product design, and staying ahead of evolving customer needs, expectations, and behaviors.

We’ve achieved a proven track record of improved performance for our clients

through a relentless focus on 2 key drivers.

CONSUMER

INSIGHT

CONSUMER

CONNECTION

Connect with the

Customer

Know the Consumer

SERVICES

SERVICES WE DELIVER

Feasibility Studies

We provide comprehensive Feasibility Studies to help developers, builders, and investors assess project viability before making key decisions. Our data-driven approach ensures that your investment aligns with market demand, competitive conditions, and financial expectations.

Our Feasibility Studies Evaluate:
Market Demand & Pricing – Projected sales/rental pace, price positioning, and absorption forecasts.
Site & Location Analysis – Strengths, challenges, and strategic positioning for the development.
Competitive Landscape – Assessment of existing and planned communities, product trends, and buyer/renter preferences.
Product & Target Consumer Recommendations – Ideal unit mix, square footage, amenities, and design features to maximize market appeal.
We deliver actionable insights and strategic recommendations to help our clients make informed decisions that reduce risk and maximize returns.

Market Studies

We deliver data-driven Market Studies to help developers, builders, and investors make informed decisions. Our research evaluates demographics, competition, demand, and pricing to optimize your project’s success.

Our Market Studies Include:
Demographic & Economic Insights – Population trends, income levels, and job growth.
Competitive Analysis – Existing and planned developments, pricing trends, and absorption rates.
Target Consumer Profiles – Buyer/renter preferences and demand drivers.
Product & Pricing Strategy – Unit mix, positioning, and amenity recommendations.
Supply & Demand Forecasting – Market inventory, new construction pipeline, and projected performance.
Our expertise in new homes, build-to-rent, apartments, and senior living ensures data-backed strategies that reduce risk and maximize returns.

Planning & Management

Gain executive-level marketing and strategic planning expertise—without the cost of a full-time CMO. Our fractional CMO services provide on-demand leadership to drive customer acquisition, market positioning, and brand strategy. With over 20 years of experience, we bring proven best practices to accelerate your go-to-market success.

Our Services Include:
Consumer Research – Understand market trends, buyer personas, and demand drivers.
Marketing Strategy & Brand Development – Position your brand for maximum impact.
Website Optimization – Enhance content and design to improve engagement and conversions.
Content & Search Marketing – Develop a targeted strategy for blogs, social media, SEO, and paid search.
Video & Media Planning – Leverage video, social, digital, and direct marketing for brand visibility.
Online Sales Counselor – Improve lead management and customer interaction.
Performance Measurement – Track, analyze, and optimize marketing efforts for continuous improvement.
Our strategic insights and execution help you build a scalable, results-driven marketing foundation—without the overhead of a full-time team.

Builder Selection

At Yule Group, we recognize that selecting the right builder is a pivotal step in ensuring the success of any real estate project. To assist our clients in making informed decisions, we offer a comprehensive Builder Selection Process service, designed to align your project needs with the ideal construction partner.

Our Builder Selection Process includes:

Identifying Qualified Candidates: Leveraging our extensive network and industry insights, we curate a list of reputable builders whose expertise and experience match the specific requirements of your project.

Request for Proposal (RFP) Management: We prepare and distribute detailed RFPs to selected builders, ensuring clarity in project scope, expectations, and timelines. This step facilitates accurate and competitive bids.

Bid Evaluation and Analysis: Our team meticulously reviews submitted bids, assessing not only the proposed costs but also the builders' methodologies, timelines, and quality assurance measures.

Builder Interviews and Site Visits: We coordinate and conduct interviews with shortlisted builders and arrange site visits to their completed projects, providing you with firsthand insights into their workmanship and reliability.

Final Selection Support: Based on comprehensive evaluations, we assist you in selecting a builder who not only offers competitive pricing but also aligns with your project's vision and standards.